This year the EATTA Annual Sports Day took place on the 17th of August at the Mombasa Sports Club.

This event remains a highlight in the EATTA calendar, offering members a valuable opportunity to connect and strengthen the sense of community within our organization. The camaraderie and interaction fostered during the sports day contribute significantly to enhancing mutual understanding among members, reinforcing our collective spirit.

EATTA members recently held a consultative meeting with the Principal Secretary of the State Department for Agriculture.

The discussion focused on key issues impacting the tea industry, reflecting our commitment to collaboration and continuous improvement within the sector.

We are pleased to offer an early bird discount to those who register and make payment by Wednesday, 31st July 2024. The cost of participation is US$ 450 per delegate, but with the early bird discount, you save 11%, reducing the price to just US$ 400!

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A collaborative session between EATTA's Board and management, alongside representatives from the US Senate and trade officials, convened

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A contingent of EATTA Board members recently participated in the Asia Africa Tea Alliance meeting, addressing the sustainability challenges facing the global tea sector, with a particular emphasis on black CTC tea.

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The EATTA Board of Directors recently engaged in productive discussions with US trade representatives. The focus of this engagement was to:

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Join Us at the 6th Africa Tea Convention & Exhibition in Kigali, Rwanda!

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Invitation to International Tea Day 2024 Celebrations - A global toast to tea

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The Tea Board of Tanzania convened with the East African Tea Trade Association (EATTA) board in a formal meeting to deliberate on tea-related matters.

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The East African Tea Trade Association and Tea Board of Kenya engaged the media to create awareness of the International tea day.

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International Tea Day is an opportunity to celebrate the cultural heritage, health benefits and economic importance of tea, while working to make its production sustainable “from field to cup” ensuring its benefits for people, cultures and the environment continue for generations.

When is International Tea Day?

International Tea Day is marked annually on May 21st, in accordance with the United Nations' resolution.

Tea production and processing are a main source of livelihoods for millions of families. The celebration promotes the sustainable production, consumption, and trade of tea, and offers an opportunity for actors at global, regional and national levels to ensure that the tea sector continues to play a role in reducing extreme poverty, fighting hunger and safeguarding natural resources.

History of International Tea Day

The International Tea Day campaign was launched in 2005 by the trade unions, small tea growers and civil society organizations in Asia and Africa to address the issues of living wages for workers and fair prices for small tea producers.

Why Do We Mark International Tea Day?

The day dedicated to the tea trade aims to increase public awareness of how it affects the lives of farmers and workers. While tea enthusiasts worldwide also celebrate this occasion. The United Nations marks International Tea Day every year on May 21st to educate the public on global concerns, promoting sustainable tea manufacturing, business, and consumption. The goal of this day is to recognise the vulnerable situations faced by tea producers worldwide, focusing on climate change, technology, trends in production, and consumption in the tea industry, and addressing current living conditions and worker-related policies.

Key messages

• Tea production and processing represent a source of livelihoods for millions of families, including millions in the least developed countries.
• The tea sector is a multi-billion dollar industry that can support economies and contribute to sustainable food systems.
• Tea export earnings help to finance food import bills, supporting the economies of major tea-producing countries.
• The tea sector contributes to socio-economic development, representing a major source of employment and income for millions of poor families worldwide.
• Tea thrives in very specific agro-ecological conditions and environments, which are often impacted by climate change.
• Smallholder tea producers need our support to strengthen their business model and environment and overcome the challenges they face.
• In order to ensure benefits for both people and the environment, the tea value chain must be efficient and sustainable at all stages, from field to cup.

Uganda Tea Association Consultative forum held on 3rd May 2024 in Kampala

Uganda Tea Association in collaboration with East African Tea Trade Association organized a meeting to address the current crisis facing Uganda Tea Producers and other EATTA Members countries arising from the declining tea prices.

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In a recent milestone event, the EATTA Board convened with key stakeholders in Tanzania's thriving tea sector. The meeting included representatives from the ministry of Agriculture, the Tea Board of Tanzania, Tea Association of Tanzania, and Tanzania Smallholders Tea Development Agency.

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Tea Veterans Caucus Forum organized by EATTA at the Marina English Point on Thursday, 22nd February 2024.

The forum began with an open and insightful discussion with the EATTA Board, providing a platform to delve into the history, present, and future of the tea trade.

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In a heartfelt gesture, the East African Tea Trade Association has contributed to the well-being of the Kenya Cerebral Palsy Support Group by donating a significant quantity of diapers to support children and individuals with cerebral palsy.

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Join us in extending a warm welcome to Mr. George Omuga who brings a wealth of experience and a fresh perspective to lead our dynamic team.

Mr. Omuga is a seasoned professional in the tea industry, and we are confident that his leadership will drive innovation, foster collaboration, and propel our association to new heights. Together, we are committed to enhancing the sustainability, quality, and global competitiveness of East African tea.

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In integrating good corporate citizenship into our business strategies, the Board of East African Tea Trade Association (EATTA) donated USD 10,000 to Mombasa County to alleviate the effects of floods occasioned by the recent El Nino upon its citizenry.

We hosted the Rwanda High Commissioner at the Secretariat today. Visiting EATTA was his priority. He expressed gratitude to EATTA for promoting Rwanda teas and the positive impact to their economy.

The Board of Management, Teachers, Parent and Students of Kabitungu Junior Secondary School had requested for funding through Bureti Tea Factory Ltd to support the stocking of their junior secondary school classrooms with desks and chairs. The student population stands at 50, most of which were using furniture that was damaged beyond repair. The estimated cost of a desk and chair had been estimated to be around 5000ksh or thereabout thus their total request was for 250,000 kshs. This school supports various under privileged children. These are the children of small holder farmers in Kericho county, and contribution will go a long way to facilitating their education.

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