Mombasa Tea Auction ran as a manual auction for the last 20 years. In 2016, EATTA began the journey of automating the Mombasa Tea Auction with the help of Trademark East Africa(TMEA) through the Danish government at USD 2.17million. The automation was in a view of enhancing efficiency with which teas are sold through the auction. Developed over 3 years, the first sale went live on 27th May 2020.