A contingent of EATTA Board members recently participated in the Asia Africa Tea Alliance meeting, addressing the sustainability challenges facing the global tea sector, with a particular emphasis on black CTC tea.

This focus stems from the current oversupply of the commodity and the resulting downward pressure on tea prices.

The participation of EATTA Board members in the Asia Africa Tea Alliance meeting marks a significant step towards addressing the sustainability challenges in the global tea sector. By focusing on black CTC tea and the issues arising from its oversupply, they have highlighted the need for a balanced approach that considers both market dynamics and the welfare of tea producers.

Through continued collaboration and innovative solutions, the tea industry can move towards a more sustainable and economically viable future, ensuring that tea remains a cherished commodity enjoyed by millions around the world.