The Tea Board of Tanzania convened with the East African Tea Trade Association (EATTA) board in a formal meeting to deliberate on tea-related matters.

During their discussions, both parties acknowledged the pressing issue of declining tea prices and agreed upon a series of strategic actions to tackle this challenge:

• Enhancing tea quality standards.
• Exploring diversification opportunities within the tea industry.
• Encouraging heightened local consumption of tea products.
• Investing in research and development initiatives.
• Implementing promotional campaigns to boost tea market visibility.
• Advocating for taxation policies that incentivize local tea consumption.
• Streamlining tea manufacturing processes for cost efficiency.

Furthermore, the establishment of a regional body akin to OPEC, dedicated to ensuring stability within the tea sector, was deemed essential for long-term sustainability and growth.