Slow speed in selling of tea

East Africa Tea Trade Association

East African Tea Trade Association

Core Business

The broad objectives of EATTA are:

Promotion of orderly sale of tea among members in Africa;
Lobbying and advocacy; and
Marketing and membership support.

Specifically, the objectives are as follows:

To manage tea buying and selling, including the Tea Auction.
To lobby regulatory and statutory bodies in member countries to create an enabling business environment for our members along the value chain.
To facilitate interaction between members and stakeholders.
To facilitate effective access to market and other relevant industry trade information.
To facilitate linkages of members to international markets.

About EATTA

The East African Tea Trade Association is a voluntary organization bringing together Tea Producers, Buyers (Exporters), Brokers, Tea Packers and Warehouses, all working to promote the best interests of the Tea Trade in Africa. Currently, membership comprises over three hundred companies extending across the East and Central African borders. EATTA mandated to promote and facilitate the interests of all the stakeholders in the tea trade in Africa by creating an enabling business environment geared towards maintaining global standards and delivering tea products to the customers in the most profitable way.

Vision: Best Value for African Tea in the Global Market.

Mission: To facilitate the sustainable growth of the tea sector of Africa through the operation of an efficient and effective trading platform, strong representation of the industry, and effective service delivery to our membership.

Primary Functions

The primary functions of the association are:

To facilitate the Mombasa Tea Auction operations Maintain discipline in the trade by ensuring compliance with the constitution.
To promote the best interests of the Tea Trade in Africa.
To compile and circulate statistical information to assist members in their operations.
To help solve trade problems affecting members collectively.
To organize social and educational programmes for members.

Slow speed in selling of tea

Some buyers have raised concern about the speed that brokers are selling tea in the auction. In the last Tea Etiquette workshop held in 2011 one of the resolutions passed was that brokers need to maintain a speed of selling five lots per minute.

Starting from sale 6 the secretariat has been monitoring the sale of tea through the auction so as to maintain a level of efficiency. This link shows an analysis of the brokers’ average speed for each of the auctions between sale 6 and 16.We urge all brokers to maintain the standard of five lots per minute particularly during this season where there is a huge amount of tea on offer in the auction.

Primary Functions

The primary functions of the association are:

To facilitate the Mombasa Tea Auction operations Maintain discipline in the trade by ensuring compliance with the constitution.
To promote the best interests of the Tea Trade in Africa.
To compile and circulate statistical information to assist members in their operations.
To help solve trade problems affecting members collectively.
To organize social and educational programmes for members.

EATTA in PHOTOS

CORE VALUES

In its endeavor to realize its vision and mission, EATTA upholds the following core values:

Strong Governance and Professionalism

EATTA’s Board, Management and Members respect and demonstrate strong governance, professionalism and positive behaviours in all aspects of our operations

Transparency & Integrity

EATTA’s Board, Executive and Members operate at all times in an open, honest and accountable manner

Membership driven

Our members’ interests – individually and through the Sub Associations – are the central priority for EATTA in terms of representation and the development of products and services for members