The Tea Board of Tanzania convened with the East African Tea Trade Association (EATTA) board in a formal meeting to deliberate on tea-related matters.
During their discussions, both parties acknowledged the pressing issue of declining tea prices and agreed upon a series of strategic actions to tackle this challenge:
- Enhancing tea quality standards.
- Exploring diversification opportunities within the tea industry.
- Encouraging heightened local consumption of tea products.
- Investing in research and development initiatives.
- Implementing promotional campaigns to boost tea market visibility.
- Advocating for taxation policies that incentivize local tea consumption.
- Streamlining tea manufacturing processes for cost efficiency.
Furthermore, the establishment of a regional body akin to OPEC, dedicated to ensuring stability within the tea sector, was deemed essential for long-term sustainability and growth.