The broad objectives of EATTA are:
- Promotion of orderly sale of tea among members in Africa;
- Lobbying and advocacy; and
- Marketing and membership support.
Specifically, the objectives are as follows:
- To manage tea buying and selling, including the Tea Auction.
- To lobby regulatory and statutory bodies in member countries to create an enabling business environment for our members along the value chain.
- To facilitate interaction between members and stakeholders.
- To facilitate effective access to market and other relevant industry trade information.
- To facilitate linkages of members to international markets.